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Turn your solo-venture into a recognizable brand in a single weekend. The Entrepreneur’s Toolkit is a high-impact, two-day intensive specifically designed for solopreneurs ready to stop "thinking" about their business and start launching it. Led by a team of industry experts in marketing, graphic design, and entrepreneurship, this workshop provides the professional mentorship you need to move from a blank slate to a fully-functioning digital presence. Over two days (10 am – 4:30 pm), you will build your complete Brand Identity Toolkit, including a custom logo design, a strategic color palette, and curated brand fonts. We remove the guesswork, giving you the professional tools to ensure your business looks established and credible from day one.
Beyond aesthetics, we dive deep into the technical foundations of your business. You will research and secure your URL, build out your social media presence, and design a clean, professional website on the Squarespace platform. We focus on utilizing powerful free tools and platforms to keep your overhead low, though participants will be responsible for the direct costs of taking their website live and purchasing their custom domain. This weekend is more than a class—it is a launchpad. Between focused work sessions, you’ll enjoy catered lunches and snacks, allowing you to network with fellow founders while you build. Bring your laptop, your ambition, and your vision; walk away with a live business and the confidence of a professional brand.
What You Will Accomplish:
Visual Identity: Leave with a professional logo, brand colors, and typography.
Web Presence: Build a basic, beautiful Squarespace website and research your ideal domain.
Social Architecture: Set up and brand your primary social media platforms for a cohesive look.
Expert Access: Direct guidance from marketing and design pros to troubleshoot your specific business challenges.
The Logistics:
When: Saturday & Sunday, 10 am – 4 pm.
Included: Expert instruction, digital workbooks, catered lunch, and refreshments.
Requirements: Attendees must bring their own laptop.
Note: We utilize free design platforms where possible. Participants are responsible for third-party costs associated with hosting their website and purchasing their URL/Domain.